Something I say a lot is, “Give me context.” Explain what this number means to me, a person who does not swim in the currents you spend your days in. This happens all the time at my workplace because we mix world-class experts in our staff meetings, all of whom know exactly what they’re talking about and use short-hand ways to convey information between similar experts. These short-hand phrases are time saving, but also gate-keeping for those who are not part of the same expertise pool.
Thus, “Give me context.”
Context is critical for understanding how the information in question fits into the rest of the world. For example, on December 18, 2024, the Atlanta Journal Constitution published a story about Atlanta’s highest tower, and a new tenant that is moving in (paywall). Here is a snippet from that article.

My immediate question was, “What is 94,000 square feet in normal-person terms? How many floors is that?”
I’m not dunking on the AJC reporter in question; they have a demanding job and this article is a standard form of the type. However, it is meaningless to a person who does not know off the top of their head what the square-footage of a typical office building is. Real Estate developers know these numbers intimately. Site designers do, too. I do not. I’m willing to bet that the majority of people reading this opinion piece don’t either.
(From Google I measured the floor area of the Bank of America tower and it’s about 12,000 square feet. That legal firm is grabbing eight floors of the building. That’s a number I can get my head around!)
What is the point of this essay? Remember that people around you do not necessarily understand your lingo. Remember to read the room and see if your message, whatever it is, is getting across. At public meetings you need to speak in actual English, not engineerese. And especially remember your junior staff members may be reticent to speak up and ask questions.
I am famous for asking the “dumb questions” of other engineers when they’re talking about tied-arch bridges or uplift or end-around taxiways. But I am a long-service white male in middle management; a minority woman who is new to the company has an entirely different perspective. Know your staff and encourage them to ask questions, and most of all, give everyone the context they need to understand the information you are presenting.





























